![]() by providing an incredibly valuable resource for both consumers and financial advisors alike.” TTV Capital Partner Mark Johnson said the company “is quickly expanding its lead in one of the largest markets in the U.S. It also plans to boost its current headcount of 202 by more than 75% this year. The company plans to use the new capital to invest in new product offerings, technology infrastructure and data partnerships. So the pair launched SmartAsset in an effort to provide people with the tools and content to help them make better decisions around topics such as retirement, taxes, savings, homeownership and insurance. “Calculators had obvious errors and the content seemed like it was all written by people that wanted me to take out the largest mortgage possible,” he added. In an interview with Y Combinator (one of its backers), he shared how his frustration in finding information about buying a home and getting a mortgage “that was useful, accurate and unbiased” led him to join forces with Philip Camilleri to found SmartAsset. Prior to starting the company, Carvin worked in finance. Personal finance startup SmartAsset raises $28Mīesides pairing consumers with advisors with its Automated Financial Modeling software, SmartAsset claims to reach over 100 million people each month through its personal finance content, tools and “personalized” calculators. Also in 2020, SmartAsset says it referred $10 billion in new, closed assets under management (AUM) to financial advisors and firms across the U.S. It recently made its one millionth consumer/advisor match on its SmartAdvisor platform. Since then, it says it has grown revenue “by 10 times” and is now on the cusp of reaching $100 million in ARR (annual recurring revenue). The company last raised in June of 2018 – a $28 million Series C led by Focus Financial Partners. TTV Capital led SmartAsset’s Series D, which also included participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners and CMFG Ventures. The financing values New York-based SmartAsset at over $1 billion, and brings its total raised since its 2012 inception to just over $161 million, according to Crunchbase. The new round valued the company at over $1B post-money.SmartAsset, a marketplace that connects consumers to financial advisors, announced today that it has raised $110 million in a Series D round of funding. This brings SmartAsset's total funding to $161.4M to date. The company raised $110M in Series D round on Jun 24, 2021. SmartAsset is backed by TTV Capital, Javelin Venture Partners, Y Combinator, Contour Venture Partners, Citi Ventures, New York Life Ventures, and others. SmartAsset was named to Y Combinator’s list of Top 100 Companies of all time, Forbes’ list of America’s Best Startup Employers in 2020 and named 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International. In addition, financial advisors and firms on its wealth management referral platform, SmartAdvisor, now generate $1.5B in new, closed assets under management (AUM) per month. SmartAsset reaches more than 100M people each month through its personal finance content, custom tools and personalized calculators. SmartAsset is the web’s go-to resource for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. The company is based out of New York, New York. SmartAsset was launched in July 2012 by Michael Carvin and Philip Camilleri. SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more. SmartAsset is an award-winning financial technology company that helps more than 100 million people each month make smart financial decisions.
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